Hyogo Mascots

Across Japan, every region has its own beloved mascots—known as Yuru Kyara—and Hyogo Prefecture is no exception! These charming characters represent everything from local cities and products to cultural traditions and businesses.

Each mascot has a unique personality and story, often inspired by local history, food, animals, or famous landmarks. Whether they’re cheering on festivals, promoting regional goods, or just spreading smiles, these mascots are proud ambassadors of their hometowns.

Dive in and discover the delightful world of Hyogo’s Yuru Kyara—you might just find your new favorite character!